Sucram™

Whopper Lust

Senior Designer — 2011

We launched a dedicated channel for Burger King on DirectTV where viewers were challenged to keep their eyes glued to a revolving Whopper. The longer a viewer watched, the more Whoppers he or she could earn. Watchers had to press buttons on their remotes at specific times in order to prove that they were truly staring at their screens.

Staring contest

If you watch for five minutes, you get a free Whopper. Watch for ten minutes, and you get two free Whoppers. And so on. You have to pay attention, not just leave the station on—you must respond to occasional prompts, or you lose.

The app uses an original audio analyzer to detect a song's BPM (beats per minute) along with its energy level throughout the track. The cube then pulls moves based strictly on those levels and the determined BPM—guaranteeing no dance is ever exactly alike. All the moves were designed in collaboration with a professional choreographer, and most can be triggered by a simple swipe gesture. The app also uses a cutting-edge, 3D engine to create the JELL-O cube's authentic texture.

Shout-outs

Brittany Poole, Daniel Burke, Jeff Benjamin, Ivan Perez-Armendariz, Matt O’Rourke, Nick Ngai, Paul Sutton, Pelun Chen, Randall Fransen, Rob Reilly, Zarni Ko.

CP+B

Boulder, CO

2011

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