The new vw.com
The new vw.com
Design Lead — 2014
Design Lead — 2014
We completely redesigned VW.com in order to create a simpler, more approachable, and useful experience for car shoppers. As a core member of the creative team, I helped ideate, validate, develop, craft, and document what became a global enterprise website for the german automaker. The new VW.com takes a radically simple approach to the often confusing process of purchasing a vehicle.
We completely redesigned VW.com in order to create a simpler, more approachable, and useful experience for car shoppers. As a core member of the creative team, I helped ideate, validate, develop, craft, and document what became a global enterprise website for the german automaker. The new VW.com takes a radically simple approach to the often confusing process of purchasing a vehicle.
Design Language System
Design Language System
Design System
Give the user one thing to focus on at a time. Reduce unnecessary clutter. Use space to organize. Be bold, yet disciplined. The new design language system is a celebration of finely crafted typography, a disciplined use of strong colors, and the unfettered display of Volkswagen cars.
Give the user one thing to focus on at a time. Reduce unnecessary clutter. Use space to organize. Be bold, yet disciplined. The new design language system is a celebration of finely crafted typography, a disciplined use of strong colors, and the unfettered display of Volkswagen cars.
Give the user one thing to focus on at a time. Reduce unnecessary clutter. Use space to organize. Be bold, yet disciplined. The new design language system is a celebration of finely crafted typography, a disciplined use of strong colors, and the unfettered display of Volkswagen cars.
VW's Lineup
VW's Lineup
VW's Lineup
A simpler, more approachable, and useful experience for car shoppers. From the beginning we aimed to create a scalable and flexible solution that could withstand the test of time and be exported to other countries.
A simpler, more approachable, and useful experience for car shoppers. From the beginning we aimed to create a scalable and flexible solution that could withstand the test of time and be exported to other countries.
Find a Match
Find a Match
The core feature of the new VW website. Users can easilly search for features you want, within your budget, and find actual inventory nearby.
The core feature of the new VW website. Users can easilly search for features you want, within your budget, and find actual inventory nearby.
The core feature of the new VW website. Users can easilly search for features you want, within your budget, and find actual inventory nearby.
Meet Real Cars
Meet Real Cars
Meet Real Cars
Coupled directly to live inventory, the site helps car buyers evaluate real cars within their neighborhood. Using over 10 million dynamically-served renders to showcase every feature, configuration, and color combination, you can get a true sense of your dream car before you ever step foot in the dealership.
Coupled directly to live inventory, the site helps car buyers evaluate real cars within their neighborhood. Using over 10 million dynamically-served renders to showcase every feature, configuration, and color combination, you can get a true sense of your dream car before you ever step foot in the dealership.
Coupled directly to live inventory, the site helps car buyers evaluate real cars within their neighborhood. Using over 10 million dynamically-served renders to showcase every feature, configuration, and color combination, you can get a true sense of your dream car before you ever step foot in the dealership.
Shout-outs
Shout-outs
Shout-outs
Adam Sant, Andy Hsu, Bud Caddell, Carrie Talick, Cory Roth, Christian Johansson, David Chen, Fred Leveau, Jun Ikeya, Jeremy Bunting, John Deschner, Justice Erolin, Kathy Hepinstall, Karl Pablo, Kristie Weston, Lauren Brown, Mathias Appelblad, Nick Velloff, Pete Favat, Sean Schricker, Tatiana Kazantseva, Tim Shin, Trevor O'Brien, Win Bates, Winston Binch.
Deutsch LA
Los Angeles, CA
2014
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For inquiries, contact: yo@akasucram.com
For inquiries, contact: yo@akasucram.com
All contents © Copyright 2004-2018
All contents © Copyright 2004-2018
All contents © Copyright 2004-2018